I made an App Preview video only for the iPad resolution and uploaded it to iTunes Connect. If I don't upload a video for the other iPhone resolutions, will the iPad video by shown on the App Store when an iPhone user comes to the store page?
Will App Preview video for iPad be shown for iPhone users
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I have the same issue on my iPad, and if you search the store, it seems to be hidden. If I search the store on my Mac in iTunes, it shows up though.
The direct link to it is http://itunes.apple.com/us/app/itunes-connect-mobile/id376771144?mt=8
It also is a universal app, so it has an interface designed for the iPad.
Clicking this link on my iPad though still doesn't take me to the actual app. I think this may be a bug in the App Store. I can see it in iTunes on my computer and add it to my iPad that way.
After syncing it to my iPad through my computer, it launches fine, will connect, and looks good. The copyright on the app is 2010 though, so it looks like it hasn't been updated in a while (for example, no retina graphics on iPad). I did have a few times it threw an error saying it couldn't connect. I also don't have any apps in thee right now to test.
In the end I only uploaded 3 videos - iPhone 5 resolution, iPhone 6 resolution and iPad resolution. When I visited the app on the App Store on an iPhone 6 PLUS - the iPhone 6 video was shown.
So it looks like larger iPhones will fallback to smaller videos if the larger preview video is not present. Presumably the iPhone 6 will fallback to the iPhone 5 video as well.
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Best Answer
No, the iPad 'App Preview' video will only be visible for users who are viewing your app page from an iPad.
For iPhone users you would ideally upload three video at the following resolutions: 640 x 1136 (iPhone 5), 750 x 1334 (iPhone 6) or 1080 x 1920 (iPhone 6 plus). If however you decide to only upload one video (say 750 x 1334) larger iPhones will fallback to smaller videos if the larger preview video is not present.
N.B. These resolutions are for portrait mode.