I don't see explicitly said in https://help.apple.com/itunes-connect/developer/#/dev82a173c41 what is the role I need. I guess it is 'admin', given 'Access to all sections within iTunes Connect.', but maybe other role can do it.
The iTunes Connect role I need to add a new app
app-store-connect
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Best Answer
The Role Permissions documentation includes a table My Apps: App Store that states Create apps and submit versions is available to: