Ubuntu – Ubuntu for phone naming and branding

brandingubuntu-touch

What's the official name for referring to Ubuntu running on a smartphone? I've heard it variously referred to as "Ubuntu", "Ubuntu Phone", "Ubuntu Phone OS", "Ubuntu for phones" and probably more.

Also, is the interface used on phones called "Unity", or is it called something else?

Best Answer

The press talk about "Ubuntu Phone".

Canonical calls it "Ubuntu for Phones", which should be correct, since they code and publish it and therefore should know best how their products are named.

See also: http://www.ubuntu.com/devices/phone/

To answer your second question: The UI is a customized Unity Shell as seen in desktop Ubuntu and is also called Unity. The main difference is it's customized for touch gestures.