Since Matlab for Linux exists, the number of users who have experience with Matlab on wine is probably very limited.
If you cannot get a license that is valid on Linux, running Windows 7 (or any Windows) and Matlab with VirtualBox or KVM is certainly an option. The biggest issue is that a significant amount of RAM will be wasted for Windows.
The way I got it to work was to follow the instructions here. After running the command:
sudo /media/MATHWORKS_R2012A/install -glnx86 -v
if there are unmet dependencies it will complain about some library not found. Next, search for this library in Ubuntu's packages for your release (in this case saucy). Make sure to search the contents of the packages. After you find the package name, install it: (make sure to include the trailing :i386)
sudo apt-get install <package-name>:i386
I am using the Student version of 2011a and the required packages for me on Ubuntu 13.10 are: