I would have expected System ▸ Administration ▸ Login Screen ▸ Play login sound to control this, but unchecking it does not prevent the drum beat sound from playing.
Login Screen Sound – How to Disable Drum Beat Sound on Login Screen
lightdmlogin-screen
Best Answer
The start-up sound can be disabled editing the Unity Greeter configuration. Running the following from a terminal will do this:
If you are running Ubuntu 12.04 LTS make sure you have updates installed as this feature was added in an update.