Ubuntu – Have installed adobe digital editions but cannot run it under wine

I a running Ubuntu 14.04 LTS, wine 1.6 and have installed Adobe digital editions 4.0.

I originally downloaded a small .exe file and it seems to have installed (with wine windows program loader) but cannot seem to launch it.

I have tried by right clicking and opening with wine browser (didn’t seem right), and a wine application (I have two of these when I right click but neither work).

I then re-installed ADE twice (seems to just install over the top of the other installation, deleting then replacing some .dll files) and re-tried launching it, including through wine explorer.exe.

Then I found some links on this Q&A site and installed manually using ADE_4_0_Installer.zip from adobe. It seems to have just done the same thing, installed and deleted then replaced .dll files.

The program is there in my ~/.wine folder where it should be (in a sub,sub sub folder where it installs by default).

It all seems OK and should have worked but I'm just wondering which way I should tell wine to launch it so that it does – every attempt just creates that small white spinning disc which suggests something is happening but nothing does.

I am assuming that installing over and over hasn’t messed things up (??), it would appear there is no duplicates and the first install did not work either.

any help greatly appreciated.

added later: ADE version 4.0
cannot run from command line as folder is "Program Files (x86)
so the spaces and brackets as in windows wont work – does this effect the GUI function?