When to choose an attribute vs. a new dimension

Having the date and time separate will allow you to do aggregates by time much easily. for eg: if you want to run a query to find what time period of the day is most busy. This is much easily performed using a separate time dimension.

Also, you should just have one timekey. Decide on either GMT/ EST time - then use this in the fact table. If you need to run reports based off the other timezone, just convert it in your application or query.

Firstly...

Separating Datime/Time into a Date dimension and a Time dimension is definitely the way to go.

To manage multiple time zones you need to duplicate the DateKey and the TimeKey so that you have the following:

• LocalDateKey
• LocalTimeKey
• UtcDateKey
• UtcTimeKey

You say...

The problem I am having with all that is that 11:00 PM on Tuesday, December 31, 2013 in UTC is Wednesday, January 1st, 2014 in all time zones that are after UTC+2.

By having the 4 columns I've listed above you, will be able to join the fact table to the Date and/or Time dimension Using Table Aliases (in Kimball terminology these aliased dimension tables are known as "Role Playing Dimensions"), so you would have something like the following:

/*
    Assumes the following:
        - [DateLongName] has the format of this example "Tuesday, December 31, 2013"
        - [TimeShortName] has the format of this example "11:00 PM"
        - Both [DateLongName] & [TimeShortName] are strings
*/
select
    -- Returns a string matching this example  "11:00 PM Tuesday, December 31, 2013"
    localTime.TimeShortName + ' ' + localDate.DateLongName
    ,utcTime.TimeShortName + ' ' + utcDate.DateLongName
    ,f.*
from
    FactTableName  AS f

    -- Local Date and Local Time joins          
    inner join dbo.Date  AS localDate
        on localDate.DateKey = f.LocalDateKey

    inner join dbo.Time  AS localTime
        on localTime.TimeKey = f.LocalTimeKey 

    -- Utc Date and Utc Time joins    
    inner join dbo.Date  AS utcDate
        on utcDate.DateKey = f.UtcDateKey

    inner join dbo.Time  AS utcTime
        on utcTime.TimeKey = f.UtcTimeKey 

In closing...

As you're building a data mart, and not an OLTP database, the generation of the Local and Utc times should be performed in your ETL, NOT in any client side applications for the following reasons (apart from localisation of the UTC time to the report reader's perspective):

• Having the calculation reside in any queries places an extra performance burden on them, multiplied by the number of times you have to run said query for any reports you have (this matters when reading millions of rows)
• Extra burden of ensuring the calculation is maintained correctly in each query (especially when you take daylight savings time into account)
• Prevent range scanning of any indexes the column is part of, as you'll be performing a calculation on the column which forces queries to perform index scans instead of seeks (which are typically more expensive as each data page is needed to be read); this is known as being non-sargable.
  • Edit due to comments: This applies if you push the conversion down into the actual query.
• Using the concept of having the additional UTC dates and times available, there is nothing stopping you from taking this concept and extending it by calling this StandardisedDateKey, or CorporateHQDateKey, where instead of a UTC date table you standardise based on some other business agreed standard
• Having the two separate column types (Local and UTC), allows for side-by-side comparison across geographic distance. Think -> someone in Australia enters a record that is timestamped with both Local and UTC, someone in New York reads the report with the Local (Australia) date and time and the New York representation of the UTC date and time, thereby seeing that something their Australian counterpart did during the middle of the day (Australia time) happened in the middle of the night their time (New York time). This comparison of time is indispensable in multi-national businesses.