Transaction not processing

I see no COMMIT up there in your code. By default SQL*Plus autocommit is off. Data changes are not visible to other sessions until they are not commited.

Yes, it's possible if you change the transaction isolation level for the session (that's what you call "window" in SSMS) that queries modified data. Often this is not such a great idea, as you might get some unexpected results. Consider the side effects carefully. I have no idea if it's possible to change the transacion isolation level in the Excel Power Query.

For example, the following set of queries would insert some data and display the update correctly even without commit/rollback.

-- Session 1
begin tran tx_test;
-- Assume the Test table exists and insert is okay
insert dbo.Test(datadate, content) values (getdate(), 'transaction');
select * from Test; -- Shows the new data
-- After select, one would execute one of the following
-- commit;
-- rollback;

Meanwhile, the second session executes a select that doesn't seem to do anything:

-- Session 2
-- This waits for uncommitted transaction
-- and returns results after 1st session commits/rollbacks
select * from Test;

Create a third session and alter its isolation level:

-- Session 3
set transaction isolation level read uncommitted;
-- This reads the inserted data from the 1st session, even before commit
select * from Test;