SQL Server 2008 R2 – How to Pull and Concatenate Every Other Row

The IDENTITY key in your FINAL_COUNTRIES table is just fine for a PK. You've created a "synthetic key." I would also add a UQ on { OriginalCountryID, OfficeID }, to speed joins from staged data.

Another option would be to have a Countries table in your warehouse with only unique values (e.g., "USA" just once) and then a CountriesMap table relating OfficeID and CountryID to the ID in the warehouse table. This would help performance, as when you get to your fact tables you'll want to use a single INT to relate to the Countries table, rather than an INT and a VARCHAR() - fact tables can get big fast, and it's important to keep them as narrow as you can.

This is a very straight-forward data cleanup task. Your solution is good (I'd recommend using a transaction construct as below, just to be safe) -- I've taken the same approach except I used set-based operations so it can be scaled up and automated once you come up with a better duplicate detection algorithm than the rudimentary one I provided.

/* Test setup */
CREATE TABLE [dbo].[Sites]
(
    Id int NOT NULL PRIMARY KEY,
    Name nvarchar(50) NULL,
    Path nvarchar(100) NULL
);

CREATE TABLE [dbo].[Logs]
(
    Id int NOT NULL PRIMARY KEY,
    SiteId int NOT NULL FOREIGN KEY REFERENCES [dbo].[Sites](Id),
    LogData nvarchar(MAX) NULL
);

INSERT INTO [dbo].[Sites](Id, Name, Path)
    VALUES
        (1, N'Google', N'http://www.google.com'),
        (2, N'Microsoft', N'http://www.microsoft.com'),
        (3, N'Yahoo', NULL),
        (4, NULL, N'http://www.yahoo.com');

INSERT INTO [dbo].[Logs](Id, SiteId)
    VALUES (1, 1), (2, 1), (3, 2), (4, 3), (5, 3), (6, 4);


/* Identify potential duplicates (note: very rough) */
SELECT
    s1.Id AS SourceId, s1.Name AS SourceName, s1.Path AS SourcePath,
    s2.Id AS DuplId, s2.Name AS DuplName, s2.Path AS DuplPath
    FROM [dbo].[Sites] s1
    INNER JOIN [dbo].[Sites] s2 ON
        (s2.Path LIKE (N'%' + s1.Name + N'%')) AND
        (s2.Id > s1.Id);


/* Merge duplicates */
DECLARE @duplicates table
(
    SourceId int NOT NULL,
    TargetId int NOT NULL,
    PRIMARY KEY (SourceId, TargetId),
    CHECK (SourceId != TargetId)
);

INSERT INTO @duplicates(SourceId, TargetId)
    VALUES ; /* Edit me! */


SET XACT_ABORT ON;

BEGIN TRANSACTION;

    UPDATE l
        SET SiteId = d.TargetId
        FROM @duplicates d
        INNER JOIN [dbo].[Logs] l ON l.SiteId = d.SourceId;

    UPDATE st
        SET
            Name = COALESCE(ss.Name, st.Name),
            Path = COALESCE(ss.Path, st.Path)
        FROM @duplicates d
        INNER JOIN [dbo].[Sites] ss ON ss.Id = d.SourceId
        INNER JOIN [dbo].[Sites] st ON st.Id = d.TargetId;

    DELETE s
        FROM @duplicates d
        INNER JOIN [dbo].[Sites] s ON s.Id = d.SourceId;

COMMIT TRANSACTION;


/* Validate the site attributes were merged correctly */
SELECT
    s.*
    FROM @duplicates d
    INNER JOIN [dbo].[Sites] s ON s.Id = d.TargetId;