Mysql – Storing email,phone,fax and url in same table

I'll take a crack at this. Note, that I've just listed fields that are necessary. If you have additional data you want to store for in those tables, feel free to add them (so long as they are normalized).

While you did state that you would use a different database for each region, I designed this so that they could all work in one database. Right now you may have only 5 regions, but this offers the flexibility to easily add more:

table: region
regionID        varchar(2)
regionName      varchar(50)

Defines data for each realm. I went with a surrogate key (realmID) because it's possible that realmName might not be unique. This assumes that each realm can only belong to one region (regionID needs to be a foreign key to regionID on the region table):

table: realm
realmID         int
regionID        varchar(2)
realmName       varchar(50)

Defines data for each user (seller/buyer). I decided that it would be better if it had a surrogate key (sellerID) because seller/buyers first/lastname combinations may not be totally unique. Note, you may also want an address table to store multiple:

table: user
userID          int
userFirstName   varchar(20)
userLastName    varchar(20)
userEmail       varchar(100)

Data for each auction. AuctionID would be a auto-generated ID and the Primary Key. You would also want foreign keys on realmID (realmID on realm table) and sellerID (userID on user table):

table: auction
auctionID       int
realmID         int
sellerID        int
auctionPrice    decimal
auctionStart    datetime

Data for each auction that has been completed with a foreign key on buyerID (userID on user table):

table: auctionHistory
auctionID       int
buyerID         int
finalPrice      decimal
auctionFinished datetime

I don't think that you'd need a seperate table for "Scan". That would be a simple query of rows in the auction table that do not have matching rows in the auctionHistory table. Hopefully, this will help you get started. If I missed/misread anything, please let me know.

I personally would use a model similar to the following:

The product table would be pretty basic, your main product details:

create table product
(
  part_number int, (PK)
  name varchar(10),
  price int
);
insert into product values
(1, 'product1', 50),
(2, 'product2', 95.99);

Second the attribute table to store the each of the different attributes.

create table attribute
(
  attributeid int, (PK)
  attribute_name varchar(10),
  attribute_value varchar(50)
);
insert into attribute values
(1, 'color', 'red'),
(2, 'color', 'blue'),
(3, 'material', 'chrome'),
(4, 'material', 'plastic'),
(5, 'color', 'yellow'),
(6, 'size', 'x-large');

Finally create the product_attribute table as the JOIN table between each product and its attributes associated with it.

create table product_attribute
(
  part_number int, (FK)
  attributeid int  (FK) 
);
insert into product_attribute values
(1,  1),
(1,  3),
(2,  6),
(2,  2),
(2,  6);

Depending on how you want to use the data you are looking at two joins:

select *
from product p
left join product_attribute t
  on p.part_number = t.part_number
left join attribute a
  on t.attributeid = a.attributeid;

See SQL Fiddle with Demo. This returns data in the format:

PART_NUMBER | NAME       | PRICE | ATTRIBUTEID | ATTRIBUTE_NAME | ATTRIBUTE_VALUE
___________________________________________________________________________
1           | product1   | 50    | 1           | color          | red
1           | product1   | 50    | 3           | material       | chrome
2           | product2   | 96    | 6           | size           | x-large
2           | product2   | 96    | 2           | color          | blue
2           | product2   | 96    | 6           | size           | x-large

But if you want to return the data in a PIVOT format where you have one row with all of the attributes as columns, you can use CASE statements with an aggregate:

SELECT p.part_number,
  p.name,
  p.price,
  MAX(IF(a.ATTRIBUTE_NAME = 'color', a.ATTRIBUTE_VALUE, null)) as color,
  MAX(IF(a.ATTRIBUTE_NAME = 'material', a.ATTRIBUTE_VALUE, null)) as material,
  MAX(IF(a.ATTRIBUTE_NAME = 'size', a.ATTRIBUTE_VALUE, null)) as size
from product p
left join product_attribute t
  on p.part_number = t.part_number
left join attribute a
  on t.attributeid = a.attributeid
group by p.part_number, p.name, p.price;

See SQL Fiddle with Demo. Data is returned in the format:

PART_NUMBER | NAME       | PRICE | COLOR | MATERIAL | SIZE
_________________________________________________________________
1           | product1   | 50    | red   | chrome   | null
2           | product2   | 96    | blue  | null     | x-large

As you case see the data might be in a better format for you, but if you have an unknown number of attributes, it will easily become untenable due to hard-coding attribute names, so in MySQL you can use prepared statements to create dynamic pivots. Your code would be as follows (See SQL Fiddle With Demo):

SET @sql = NULL;
SELECT
  GROUP_CONCAT(DISTINCT
    CONCAT(
      'MAX(IF(a.attribute_name = ''',
      attribute_name,
      ''', a.attribute_value, NULL)) AS ',
      attribute_name
    )
  ) INTO @sql
FROM attribute;

SET @sql = CONCAT('SELECT p.part_number
                    , p.name
                    , ', @sql, ' 
                   from product p
                   left join product_attribute t
                     on p.part_number = t.part_number
                   left join attribute a
                     on t.attributeid = a.attributeid
                   GROUP BY p.part_number
                    , p.name');

PREPARE stmt FROM @sql;
EXECUTE stmt;
DEALLOCATE PREPARE stmt;

This generates the same result as the second version with no need to hard-code anything. While there are many ways to model this I think this database design is the most flexible.