I am using iTunes 12.5.3.17 on Windows 10. iTunes Store pages show film/TV series Information sections which say "Downloading 720p". The title supports 1080p as well as 720p.
The text is a link to open the Store preferences tab. There is no setting to control quality on this tab. The Playback tab has preferred quality set to 1080p. The film downloads as 720p.
Multiple current pieces of documentation refer to this setting:
https://support.apple.com/kb/PH19623?locale=en_GB&viewlocale=en_US
https://support.apple.com/kb/PH20484?locale=en_GB
It is also mentioned that it is possible to download 1080p even if your current device does not support it (mine does, but compatibility problems should be ruled out by this statement).
Where has the setting gone? How can I download 1080p media?
Best Answer
This is dictated by a setting in your iTunes preferences:
Exit your preferences.