App Store Connect – Why iTunes Connect Says Day Isn’t Over Yet?

app-store-connecttimezone

I'm trying to look up Sales and Trends data for yesterday in iTunes Connect, but it says that the day isn't over yet in all regions:

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But it is:

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Is it just a lag in reflecting data in iTunes Connect, or are today's clicks being attributed to yesterday? 🙁

Best Answer

There is a place, the uninhabited wildlife refuges of Howland & Baker Islands in the Pacific Ocean, territorial areas of the United States, that is in a timezone, IDLW (International Date Line West), that is 12 hours behind UTC, UTC-12:00, designated Etc/GMT+12 in the IANA time zone database.

Though not official, it is commonly designated as AoE, for Anywhere on Earth. So called because it is the last place on earth where any date can exist. For that reason it is not uncommon for notices or contracts that involve multiple timezones to use the AoE timezone as the deadline. For example this question on Academia Stack Exchange.

At the time pictured in your question, 1:40 AM UTC, Saturday, 1 July 2017 (2017-07-01 01:40 UTC), the time AoE would be 1:40 PM AoE, Friday, 30 June 2017 (2017-06-30 13:40 AoE). That means, at the time of that screenshot, you still had 10 hours and 20 minutes until the day is over "in all regions." As of the posting of this answer, it will still be almost 6 hours until the day is over in all regions, and iTunes Connect will update their final numbers.

I have not found a way to use that timezone in the Google Calendar app, so you can't set a reminder specifically to that time without doing some adjustments of your own. You can, however, monitor the AoE time on the web. For example at the TimeAndDate website, the Time.is website, or the WorldTimeServer website.

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