Purchase movies from US store using itunes giftcard

You can use redeemed value from an iTunes gift card to buy from the following stores:

• iTunes music, movie and TV stores for iOS, Windows and Mac
• iBookstore on iOS
• App Store on iOS
• App Store on Mac OS

The only gift cards that are accepted at an Apple Retail Store are Apple gift cards. The Apple Retail Stores and the Apple Store online do not accept iTunes gift cards as forms of payment.

You can not use redeemed value from an iTunes gift card to buy an Apple gift card or anything else from the following stores:

• Apple Retail Stores
• Apple Store on the internet at http://store.apple.com
• iCloud yearly storage space increases
• iTunes Match service

In many countries, you can easily do this from iTunes when signed in to a valid account with a credit card entered. I've never gifted to an account foreign to the US, so these steps are only proofed for the US store.

On a computer:

• open iTunes and connect the computer to the internet.
• from the Store menu - select Home (Command-Shift-H on OS X)
• scroll down a bit on the right hand side and click "Send iTunes Gifts"
• fill out the gift form to email a gift

You can also send gifts from iOS iTunes Store:

• open the App
• tap any of the icons at the bottom (except Genius, Purchased or Downloads)
• swipe the content up to see the bottom of the page
• tap on Send Gift at the bottom right
• fill out the gift form to email a gift

Fill out the form or at the bottom of the page is a link to a FAQ on gifting. It has links to the web store for gifting if you wish to check out in a web browser or from a computer without iTunes installed. Here is that link for the US store (but looking at it, it might be fragile and change from time to time):

• http://store.apple.com/us/personalize/itunes?aid=AOS-US-iTunestile-GC&product=ITUNES_GIFT_CARDS-101703

As you have discovered, the web store only sends physical gift cards for iTunes and physical gift cards for the Apple Stores (retail, online) and not certificates that can be emailed. Only iTunes will email certificates directly to your chosen recipients.