I'm use VMware Fusion and just downloaded "Install macOS Sierra.app" from the App Store and then made an ISO Image to install from. The ISO Image should also work in Parallels Desktop.

To create an ISO Image from the "Install macOS Sierra.app" application bundle, I used the following bash script. Note: This requires 12 GB of free space to create but only uses 6 GB when finished.

In Terminal:

touch makeSierraISO
open makeSierraISO

• Copy and paste the code below into the document, modifying the path to the InstallESD.dmg if necessary, then save and close.

Back in Terminal:

chmod u+x makeSierraISO

To run the script in Terminal: ./makeSierraISO

#!/bin/bash

hdiutil attach "/Applications/Install macOS Sierra.app/Contents/SharedSupport/InstallESD.dmg" -noverify -nobrowse -mountpoint /Volumes/esd
hdiutil create -o macOS_Sierra_10.12.0.cdr -size 6144m -layout SPUD -fs HFS+J
hdiutil attach macOS_Sierra_10.12.0.cdr.dmg -noverify -nobrowse -mountpoint /Volumes/iso
asr restore -source /Volumes/esd/BaseSystem.dmg -target /Volumes/iso -noprompt -noverify -erase
rm /Volumes/OS\ X\ Base\ System/System/Installation/Packages
cp -rp /Volumes/esd/Packages /Volumes/OS\ X\ Base\ System/System/Installation
cp -rp /Volumes/esd/BaseSystem.chunklist /Volumes/OS\ X\ Base\ System/
cp -rp /Volumes/esd/BaseSystem.dmg /Volumes/OS\ X\ Base\ System/
hdiutil detach /Volumes/esd
hdiutil detach /Volumes/OS\ X\ Base\ System
hdiutil convert macOS_Sierra_10.12.0.cdr.dmg -format UDTO -o macOS_Sierra_10.12.0.iso
rm macOS_Sierra_10.12.0.cdr.dmg
mv macOS_Sierra_10.12.0.iso.cdr macOS_Sierra_10.12.0.iso

Assuming you ran the script from your Home Folder in Terminal, then look for the file macOS_Sierra_10.12.0.iso in your Home Folder. Use Parallels to create new VM. Point the new VM wizard to that .iso file. Parallels may complain, saying it is unable to recognize the OS being installed. Proceed and choose macOS from the offered menu.

Installing macOS as a VM in VirtualBox

These instructions will guide you through the process of creating and using bootable media to install macOS in a VirtualBox VM.

Pre-Requisites

• Installer for for macOS (El Capitan, Sierra, High Sierra, etc.)
• VirtualBox 5.0+ (may work with older versions, but not tested)
• Newly created macOS VM created with standard settings (EFI, blank 60GB SSD, 128M video memory, 3D acceleration, 4GB RAM)

We are going to use the createinstallmedia utility included with the macOS Install App to create a USB image. However, there's nothing that says it must be a physical USB device and not a disk image instead. For this we are going to use VB's ability to access a "raw" drive through a VMDK which will act as a pass-through device that VB can recognize and mount.

In the steps below, assume the working directory is the user's home (~/).

Step 1: Create the Installation Media

Using hdiutil create a sparse (expanding) disk image with a size of 6GB

hdiutil create -size 6GB -fs HFS+ -volname "macos-installation-media" -type SPARSE ~/macos-installation-media

Next, mount the image

hdiutil mount ~/macos-installation-media.sparseimage

You will get a message that looks similar to the one below. Pay attention to the disk identifier as you will need it in Step 2. In my environment, mine was disk7 your's will likely be different.

/dev/disk7            GUID_partition_scheme
/dev/disk7s1          EFI
/dev/disk7s2          Apple_HFS                       /Volumes/macos-installation-media

Finally, use createinstallmedia from the macOS Installer to create the installation image:

sudo /Applications/Install\ macOS\ Sierra.app/Contents/Resources/createinstallmedia --volume /Volumes/macos-installation-media --applicationpath /Applications/Install\ macOS\ Sierra.app/

Allow it to finish. When it's done it will automount the new Volume and you should see it on your Desktop.

The newly created image will need to be unmounted for the next step, so go ahead an unmount the disk.

diskutil unmountDisk /dev/disk7

Step 2: Create the VMDK

To do this, we are going to use VirtualBox's "raw hard disk access" to create a pass through to the newly created drive image.

The syntax of the command is as follows:

VBoxManage internalcommands createrawvmdk -filename </path/to/file>.vmdk -rawdisk /dev/disk#

So, for our purposes, the command would be (note the escaped spaces)

VBoxManage internalcommands createrawvmdk -filename ~/Install\ macOS\ Sierra.vmdk -rawdisk /dev/disk7

The VMDK will be a very small file that simply points to disk you created in Step 1. Now you can attach the VMDK to your VM and boot from it.

Add the VMDK to your VM and Boot

Before you can add the newly created VMDK to your VM, you need to take ownership of it. Since it was created using sudo, root has ownership and rights. Be sure to replace "joeuser" with your username in the command example below:

sudo chown joeuser:staff Install\ macOS\ Sierra.vmdk

Using the VirtualBox GUI, select the desired VM, click Settings, click Storage, click Add Hard Disk button, select Choose existing drive, and then select the VMDK file you just created.

Boot your VM. VirtualBox will automatically find the bootable volume and begin the installation process.