IPad – How to teach Facetime some manners

Initially Apple used the phone number as the FaceTime "account" and non-user-visible SMS validation as the "password" to avoid forcing end users to enter/remember/forget yet another set of credentials.

The SMS validation happens behind the scenes - but SMS does have to be active on the phone at the time of first verifying (and potentially when re-verifying?) your FaceTime account on Apple's servers. If you switch off FaceTime in the Phone settings, wait a few seconds and turn it back on - you can see this checking process. The status message will change to say "Waiting for activation..." until Apple's servers verify your account. Once it says "Your phone number will be shared with people you call with FaceTime." the account is verified.

You can now use AppleID for credentials for devices that do not have SMS and an easily accessed/understood phone number. SMS is needed one time at activation to ensure Apple's push notification goes to the correct device - there shouldn't be a problem dropping SMS later once the device is registered.

This data lets the address book facilitate dialing and location over WiFi. Apple runs servers that let each device check in and request to initiate a call if the receiver is online anywhere. There is no technical reason why FaceTime cannot use cellular data for the call (bits are bits) but in practice the carriers would probably have to charge more for supporting everyone video chatting on networks that are currently straining to contain the data already flowing over them.

On devices that allow an email address - if someone calls you - all the devices currently on ring but only one picks up. For example, it's possible to receive incoming FaceTime calls ringing on a Mac, an iPod touch and an iPad - and any one can pick up the "call".

The short answer - you can either call a phone number (iPhone + FaceTime) or an AppleID (iPod/Mac/iPad + FaceTime) and you can't call another device with the same number.

To call back to your mac (or any other AppleID device) - you'll have to make a second account with a different Apple ID. Similarly - there's no easy way to get the phone number into another device since that gets authenticated over SMS in the background and not user/password for AppleID.

If you are calling from an iPhone - you can call your AppleID devices (they all ring and any one can pick up), but for AppleID based calls - you need to call a different AppleID unless Apple ever changes the current software.

Last clarification - AppleID is just a string but most people use an email address since that is more likely to be unique to one person.