IOS – The iPhone is over 3 times more expensive than the iPod touch, how much more margin is Apple doing on the iPhone

hardwareiosiphoneipod-touch

Besides small differences like a minor camera, fundamentally the difference between the iPhone the iPod touch is the GSM/CDMA antenna and I guess more battery to support the antenna.

Yet the iPhone costs $650 and the iPod touch $200 which is quite surprising to me.

Is it because Apple has a bigger margin on the iPhone or are the components of the iPhone really that much more expensive?

edit: my question is not about the concept of demand and offer. To make it more explicit I'll change the question to how much more margin is Apple doing on the iPhone than on the iPod touch? Original Title: "Why is the iPhone over 3 times more expensive than the iPod touch?"

Best Answer

The answer you are expecting won't satisfy you because the cost of making those devices is much less then the price they sell them for...

But in order to answer your question, I've made a table. Unfortunately, I didn't find any records of the iPod touch 16GB and 32GB, but I expect they are quite alike.

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I'm sure Apple does get his share on the sold subsidized iPhones too.

The difference between US and Europe is the difference between a locked iPhone and an unlocked iPhone (because in Belgium, you pay this much for an iPhone...)

Here is an interesting article about the difference in production costs between an iPod touch and an iPhone.
And if you want to know what an iPhone costs in detail (every part), take a look at this overview.

So, although it seems like Apple is making an awe full lot of money on these devices, Apple invested billions and billions of dollars in R&D, design, production, marketing, distribution, stores, packaging,...
So in the end Apple is still taking a lot of profit on these devices, but not as much as you might think. In my opinion, they get paid for their hard work.

To answer your question why the iPhone costs more then the iPod touch, I think it's because, as you've pointed out, the design is quite similar so most of the costs of the iPod touch mentioned above (R&D, design,...) are already recouped with the iPhone, since the iPhone was released before the iPod touch.

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