How to pass a printer URI to lpadmin

I'm trying to connect an LexmarkE210 to a Mac. Running

sudo lpinfo -v | grep 210   # find LexmarkE210 URI

gives me usb://Lexmark/E210?location=1a140000 as the URI for the printer.

The .ppd driver was downloaded from openprinting.org

I first tried:

lpadmin -E -p "Lexmark-E210" -v "usb://Lexmark/E210?" -P "/Library/Printers/PPDs/Contents/Resources/en.lproj/Lexmark-E210-gdi.ppd" -o printer-is-shared=false

then tried without the question mark:

lpadmin -E -p "Lexmark-E210" -v "usb://Lexmark/E210" -P "/Library/Printers/PPDs/Contents/Resources/en.lproj/Lexmark-E210-gdi.ppd" -o printer-is-shared=false

to pass this to lpadmin (as described in
Add an IP printer with command line) The result in either case is:

but it didn't work. So how do I pass the URI to lpadmin?

A third attempt to install the printer (no ?) with lpadmin returned printer status with the error:

A resume command, sent through the Web UI will set the printer status to idle, however, the problem persists.