In my app, I have 1 In-App Purchase. In App Analytics, in Metrics:
My Sales and In-App Purchases are different. For so many days, I have one or more In-App Purchase but no Sale.
How is this possible?
Edit:
Sales should include the revenue from In-App Purchases. From Apple Help, Sales mean, "Sales is the estimated total amount billed to the customers.
Best Answer
Quoting from, About in-app purchases:
It's likely that existing customers, who have previously bought and installed the app have made the in-app purchases during the said period.
In-app purchases can be made at any later point (as available) after installing the app. Also, for paid apps, downloading results in a sale only upon first time installation by user.